THE IMPORTANCE OF VIDEO TESTIMONIALS

THE IMPORTANCE OF VIDEO TESTIMONIALS

Video Testimonials are needed in today’s world and are a lot more credible than most other forms of testimonials. There are several reasons why this is the case. Let us discuss some of the most basic benefits of using video testimonials in your business.

1)      TOUCHES PEOPLE ON  A HUMAN LEVEL:

Video testimonials touch people emotionally; it is a different story seeing someone on camera speaks about your business than reading someone writing about your work. When you can see people talk about your work, you can sense the emotions that have gone behind the feedback and is a lot more credible than surveys and other means.

2)      THE POWER OF TRUST:

In today’s social media driven world, it is becoming all the more important to keep up with the changing times as trust in businesses has emerged as the one of the most important qualities that a business individual needs to have. It is essential to have more and more people vouching for you in order for your business to grow and one of the most effective ways of ensuring that is by creating a video experience for your customer. Quality video testimonials are a great way of establishing your credibility as it naturally builds trust in the customer and gives you a great way of expanding your customer base.

3)      INEXPENSIVE MEANS:

The best part of these video testimonials are that they can be easily put together, right from a smartphone in your pocket with a good quality camera to people who invest in quality cameras to enhance the quality of their videos. There are softwares available which easily let you convert your videos into high quality, professional videos which make all the difference and costs literally no money.

4)      PUTS ACROSS A POWERFUL MESSAGE:

Videos have the ability to put across a powerful message to the customer. The message can be interpreted in many ways. It shows the world how committed you are to achieving a good reputation in the market, builds trust in the customer by giving him the impression that you have confidence in your work and at the same time, shows your adaptability to the changing work environment.

5)      WIDER AUDIENCE:

Testimonials are not just needed for existing customers or to show for potential customers. Anyone can be a potential customer to your business and video testimonials are the most ideal way of utilizing this strategy. They automatically reach out to a wider audience as well as create a buzz around your product and the services you are offering.

6)      MORE MEMORABLE:

Video testimonials are more memorable than written customer surveys, as it is just easier to remember people talking about you and your services, rather than remember a written survey about your services. It adds a lot more value to your commitment to your work and services and it builds on the mind of the customer as he will find it easier to remember a video about your customer experiences than anything else.