7 Exceptional strategies to defeat competitor with a Testimonial Video

Managing your business with all the in-reach mediums for better growth and success is not an easy thing. At present companies try a lot of new methods for promoting their business, putting their company on almost every Television channel and radio stations. As people do see your efforts via these platforms, but because of the commercial nature of these mediums, the conversion rate is something that doesn’t motivates the sales graph of the company. There are two different challenges that any company faces, the first is to become popular among the targeted customers and the second one is to put a check on the competitor’s growth and overcome it. 

There are many other mediums apart from the regular stuff like, print media, Television and radios. People today are more into scaling and love to hare things what they like so if you can get into their ecosystem of social living then you will surely have a huge change that the customers will themselves promote your product, which will mean increase in sales. YouTube in one of the most important platform when it comes to promotion and has great potential to influence people towards anything is the positive or negative manner. How much impact a YouTube video can make, is something that cannot be measured, and this is why organisations are now taking it seriously and are consistently trying to show up their presence.

Unlike all other platforms, YouTube doesn’t run the same and requires patience and application of character into building a successful YouTube channel. Companies hire social media experts to build their YouTube reputation, however there are some ways real ways by which one can achieve the reputation without hiring any third party for promotion. If you have a strong competitor having more business opportunities than you, and are edging you in all the corners, then you seriously need to rethink your promotion strategies.

Here are 7 Exceptional strategies to defeat your competitor on the grounds of promotion and sales

·         Client Testimonials – Ask your clients to be king enough to make a video testimonial for your company. Tell him that you will be putting that video on the official channel of the company; it may give some sort of confidence to the client for making the video.

·         Reference Video – Give a deal to your current clients and request them to make a reference video on your product or service. Uploading such type of content also helps in making a stronger presence over internet.

·         Compare to share – this is somewhat a tricky video promotion technique. Make your clients to compare your product with one of your competitors. It will automatically give more importance to your product and you will be flying above your competitor in no time.

·         Success Stories – Yes! These stories do matter. Today when social media is embracing most of the business. People prefer to find some success stories before actually trying that product.

·         Details out, Sales in – Motivate one of your potential clients to make a detailed presentation video of your product. Make sure that the video mentions all the gimmicks of your product, and you will be good to go.

·         Some tutorials will help – If your customers are making tutorials for your products then it will help in building a strong reputation of your product.

·         FAQ’s – Create some FAQ’s about your product with your clients and answer all their questions. It will help in making a strong base for the company profile.