Sunday, 22 February 2015

How to Tap the Untapped Audience with a Simple Testimonial Video

How to Tap the Untapped Audience with a Simple Testimonial Video
It is a big deal, when it’s about extending your reach further to new audiences.  The right stuff for the correct target is important. If you are ready to try something that you haven’t tried before, then you have good chances that you will find your target easily. There aren’t many ways you can do this, so you will need to find the hot spots to target. Start it with some research, and find the places where of bigger gatherings. By gathering we don’t mean the actual real gatherings as they don’t help much, and people mostly ignore the 90% of whatever you got to say. So disturbing them when they actually don’t expect you is not a right idea and it might do the just opposite for your business. This is why it is so important to have a detailed approach towards extending the reach of your organisation. The ever trending social media platforms are the only places you need to target in order to harness, the best result for your company. Start by analysing the crowd engagement on each of the social media platforms.  Facebook and Twitter, LinkedIn and YouTube are the world’s biggest social media platforms and one must have a working plan to dig the most out of them.
Here we disclose the real working tips to tap the untapped audience with engaging visuals
·         Clients Testimonials – The services and products you served to your past clients must get you some testimonials in return. Don’t be shy to ask for a video testimonial for your services. It will strike the thoughts of your new target audience. Post the testimonial on all of your social media profiles.
·         Product assessment – gather videos of your products assessment done by the past clients. Spend some time searching on web; you will surely get a lot of videos for your services.  Link those videos to your profiles.
·         Promote profiles - Optimize your YouTube channel and then promote any of your testimonial video for bigger impact.
·         Juice Clients – encourage your past and present clients to make promotional videos for you product and services and in return you can offer them some waver or offer on your products.
·         Favoured Benefits – Make some testimonial videos and include some mind blowing offers in it.  A very impatience and willing audience is waiting for that call.
·         Conduct Questionnaire – Online questionnaires are pretty healthy way to get the attention of people around social media. Post about the questionnaire session and optimize it to get the maximum participation.
·         Affiliate clients – When nothing else works, this works. Talk to your past and present clients about the affiliation program. Tell them what is there in it for them and what they have to do fir it. Keep it simple and ask them to make promotional small testimonials on a regular basis. Offer them benefits which for you are just freebies.
There are many other ways to promote and tap the untapped clients, all you need to do is to hit right buzzer on the right time.


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