Anatomy of a CrunchBase
Profile: Business Perspective
CrunchBase is a
global platform that maintains an extensive database of all startup activities and
can be accessed by anyone. It has more than 600k profiles of people and
companies and anyone having a profile on the site can create and edit other
profiles. For a business, having a consistent CrunchBase public profile would
be of great help as all their activities and linkages can be found at one place
and they can easily connect with whoever or whatever it is that they want.
A typical
business profile has all the details and activities of the companies mentioned on
its page in various sections. There is a follow option for every company page
and a drop down menu at the top left that lists the sections in the profile.
Top of page
The top most
section of a business profile may consist of the name of the company with its
logo followed by information about acquisitions, funding received, headquarters,
description, founders, categories, website, etc.
This section
also has links to the company profiles on social networking sites like
facebook, twitter and linkedin followed by the links to the profiles of the
contributors to the page.
Details
The next section
has information regarding the date of founding, previous names, contact
information and number of employees.
This is followed by a brief description about the company, its core
business and main activities.
Current team
This area
mentions the names of the important employees of the organization along with
details about their position and their association with the company. You can
visit any of their profiles if you wish to connect with them.
Tweets
The twitter
updates by the company are found in this section. Twitter is an important
platform to connect with consumers and other businesses and a lot of companies
keep up with this trend of tweeting regularly.
Office locations
Office addresses
are mentioned in this section. A company having multiple offices would have all
the addresses listed in this section that would include the headquarters or
head office, regional offices and other branch offices.
Competitors
The companies
that are into similar or the same kind of business are the major competitors
for any company. The competitors of the company are mentioned and links to
their profiles are provided in this section.
News
This section is
constantly updated with the latest news about the company. It contains links to
articles published by news websites.
Images
The contributors
to the profile may update pictures relevant to the company. This could be
regarding the product, services or any latest initiatives and activities of the
company.
Videos
This section may contain videos that promote or talk about a
company’s products or services. Informative videos have more impact than
written materials as it provides a better understanding with the help of audio
visual medium.
Apart from these, some company profiles also have other sections
about investors, past employees, company events, etc. There is an add option on
the top right of the profile which can be used to add sections. Also, there is
an update option on the right side of each section. The contributors can choose
which section they wish to update and show on the company profile page.
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