Selling Your Business on CrunchBase

Selling your business on CrunchBase

CrunchBase is a world-wide platform that maintains an extensive database of all startup activities. It can be accessed by anyone from anywhere. Having more than 600k profiles of people and companies at present, it is a great site for businesses and consumers to find all details about a company at one place and also connect with each other.

A company profile page is divided into various sections containing basic details about the company, employees, office locations, tweets, competitors, investors, news, images, videos, etc. Anybody having a CrunchBase profile can create or edit a profile. People updating the profiles are contributors and a link to their profiles is also provided on the page.

CrunchBase is an information hub that can be a great medium for start-ups that are looking for promoting their business. Below are some of the ways in which you can effectively sell your business on CrunchBase:

Logo and description

When creating a profile on CrunchBase, the first and foremost thing would be to mention basic details like name of the organization, its location, year of founding, website etc. The logo of a company is an integral part for its marketing as it is a mark of identification. Have a meaningful logo designed and update that on the top most section of your CrunchBase profile.

Also, make sure you write a very good description paragraph that is crisp, clear and precise. This is the first thing most people read when they come across your profile.

Provide core members’ details

Details about the founder and other core members of the company should be mentioned along with their profile links and contact information. This would make it easier for other businesses and consumers to connect with you.

Links to your social networking pages  

As a startup company you might have created your company pages on various social networking platforms like Facebook, Twitter and LinkedIn. Make sure you provide those links in your CrunchBase profile for people to know more about your company.

Use images and videos

CrunchBase has a section for updating pictures and videos. Most people tend to be more attentive to images that are graphically attractive and videos that are visually appealing. The images and videos you upload must be relevant and informative.

Mention investors and competitors

It is a good idea to provide details of people and organizations that have invested in your company. Other companies that may have a similar kind of business might be your competitors and you must list out at least a few of them to ensure that your profile gets more visibility.

Regular updates

 If you are a contributor to a company profile make sure you keep updating all the ongoing activities of the company from time to time. You may make use of the news and events section to share any piece of news about the company. Updating events is also a good way to get noticed and generate interest thus attracting potential clients.

In addition to the above mentioned points you must bear in mind that apart from timely updating and providing the most accurate information about your company, it is important to add content that would be useful to others and pull in more prospects for your business.